Which of the following is a technique used by the mass media to attract audience attention?
a. Appealing to existing needs and interests of the target audience
b. Cross-media promotion
c. Cross-vehicle promotion
d. All of the above
d. All of the above
You might also like to view...
Talia is happy to be a member of her ethnic group and feels a strong sense of belonging with it. Talia has a strong ethnic identity
Indicate whether the statement is true or false.
Chin believes that her primary responsibility is to her family, community, and employer. She considers the needs of her in-groups more important than her own needs. This example illustrates what type of culture?
A. Monochronic B. Collectivistic C. Low-context D. Low-power-distance
In an organizational context, which of the following is true of political performances?
A. These performances help to maintain a professional decorum in organizations. B. Most organizations are flat by nature, hence power and control are unnecessary. C. It is a bad thing to communicate a desire to influence organizational members. D. Acquiring and maintaining power and control is a hallmark of U.S. organizations.
It is acceptable to wear campaign buttons when conducting research surveys.
Answer the following statement true (T) or false (F)