Cash cows, or fighter brands, include products like Busch Bavarian and Intel Celeron, which are positioned with respect to the competitors' brands so that more important and profitable flagship brands can retain their desired positioning
Indicate whether the statement is true or false
FALSE
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When developing the advertising program, specifying ________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.
A. target audiences B. pricing constraints C. product or service features D. time constraints E. advertising objectives
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
A. bundling. B. customization. C. dynamic pricing. D. versioning.
Matsuko is fairly pessimistic and frequently expresses her doubts about her ability to learn the requirements of her job after being promoted into a new position under your supervision. Discuss your job as a manager when it comes to the critical OB foundation of Matsuko’s thoughts.
What will be an ideal response?
The job is behind schedule when ______.
a. CR = 0 b. CR = 1 c. CR > 1 d. CR < 1