In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:
A) the use of alternative marketing programs
B) advertising through traditional channels
C) guerilla marketing efforts
D) a high level of brand equity
B
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A commercial showing the luxury and quality of a Lexus is based on:
A) geographic segmentation B) income segmentation C) ethnic segmentation D) geodemographic segmentation
Any problems with quality can lead to ______.
A. increased throughput B. factory shutdowns C. increased revenue D. customer satisfaction
On January 1, 20xx, Swenson Corporation had 40,000 shares of $10 par value common stock issued and outstanding. All 40,000 shares had been issued in a prior period at $20.00 per share. On February 1, 20xx, Swenson purchased 3,000 shares of treasury stock for $21 per share and later sold the treasury shares for $24 per share on March 1, 20xx. The journal entry to record the purchase of the
treasury shares on February 1, 20xx, would include a A) credit to Treasury Stock for $63,000. B) debit to Treasury Stock for $63,000. C) debit to a loss account for $9,000 D) credit to a gain account for $9,000.
Electronic Mail Communication ? Technology has expanded communications options. Consequently, electronic communication tools are increasingly important to workplace success. Understanding the elements of successful electronic communication will help you craft effective, professional messages and build your credibility in the workplace and beyond. Email is advantageous in the workplace because
it _________. A. reduces the need for formal communication B. is regulated by firewalls C. facilitates the fast, convenient flow of information Fill in the blank(s) with correct word