According to the authors, objectives should specify
a. why the direction has been chosen
b. target audience behavior or set of behaviors
c. the purpose of the organization in taking certain actions
d. specific numerical benchmarks
e. responsibility for specific proposed actions
B
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A retail firm downsizes when it ________
A) acquires one or more competitors with a low-end strategy B) enters the maturity stage of the retail life cycle C) leaves the introduction stage of the retail life cycle D) closes unprofitable outlets E) shifts away from an upscale strategy
Answer the following statement(s) true (T) or false (F)
1. The Board of Directors, voted into office by the shareholders, is involved in the day-to-day operations of the firm. 2. No organization has control over economic growth, inflation, interest rates, or foreign exchange rates. 3. Strategic management’s success requires a commitment to a defined set of objectives by managers. 4. The vision statement of an organization provides a focus point for the future. 5. Cost leaders may offer their product or service to customers at the same cost as their competitors.
If a customer has moderate loyalty toward Heinz ketchup, she likely will
A. buy the product in greater quantities. B. shop around for the best price for that good. C. perceive the product as having the same quality level as competitive brands. D. never buy another brand of ketchup. E. purchase other products that carry the Heinz name.
Which is an example of a horizontal merger?
A) Abbott Laboratories merging with Blue Cross Blue Shield B) FedEx merging with UPS C) JCPenney merging with Staples D) Apple Computer merging with Kellogg's E) Paramount Pictures merging with Burger King