Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.When the company uses cold calling to find potential customers, it is basing its methodology on:
A. Sherman's Law of Referrals.
B. the iceberg principle.
C. the law of averages.
D. the law of comparative advantage.
E. the 80-20 rule.
Answer: C
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During the unfreezing stage of the three-stage model to manage resistance against change, management
A. strengthens the new behaviors that support the change. B. establishes a vision of where the company is heading. C. realizes that the past ways of thinking, feeling, and doing things are obsolete. D. creates new behaviors that are as rigid as the old ones. E. implements control systems that support the change.
?What does it mean for a company to be marketing-oriented? What are the most important factors involved in being marketing-oriented?
What will be an ideal response?
Opportunity cost refers to
A) money needed for major consumer purchases. B) what you give up or forego as a result of making a decision. C) the amount paid for taxes when a purchase is made. D) evaluating different alternatives for financial decisions.
List the key strategic issues not associated with previous metrics that the wallet allocation rule addresses.
What will be an ideal response?