List the key strategic issues not associated with previous metrics that the wallet allocation rule addresses.
What will be an ideal response?
1) Managers cannot evaluate their firms without taking competition into account. 2) Rank matters. 3) Parity hurts. 4) The more brands a customer uses, the lower the potential for everyone.
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Messages should be evaluated on
a. desirability, exclusiveness and believability b. words, order and style c. content, images and mood d. product, service or behavior e. shaping, distinctiveness and behavior modification
A good CRM system can automate all the customer relationships
Indicate whether the statement is true or false
Which of the following activities included in the DMADV process focuses on developing detailed specifications, purchasing requirements, and so on, so that the concept can be produced?
a. Measure b. Define c. Design d. Analyze
The probability or likelihood of an unfavorable event occurring is defined as what?
A) Chance B) Luck C) Karma D) Risk E) Percentage