Which of the following risks do service providers face when they do not accurately predict and manage demand?
a. leveled demand
b. insufficient capacity in the form of busy resources
c. financial risk
d. good customer service
b. insufficient capacity in the form of busy resources
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Jocelyn's staff is upset because they normally receive their paychecks or direct deposits on Fridays and occasionally on Thursdays if there is a holiday. Tomorrow is Friday, July 4, and the bank did not process payments today as expected, so Jocelyn is on the phone trying to get the situation resolved as part of which managerial role?
A. Disturbance handler B. Monitor C. Spokesperson D. Negotiator E. Resource allocator
Harley-Davidson celebrated its 110th anniversary in 2013. The company grew impressively during its century of operations. All of the following mentioned facts regarding the company are true except:
A) the company's international success came after years of neglecting overseas markets. B) the company reacted swiftly to a growing threat from Japanese manufacturers. C) early on, the company used an export-selling approach. D) early on, it had an underdeveloped dealer network. E) after the 1980s, they recruited dealers in the important Japanese markets.
Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price
A) more-for-the-same B) more-for-less C) same-for-less D) less-for-much-less E) less-for-more
Which of the following is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed?
A) a line extension B) bundling C) a brand strategy D) a brand alliance E) a portfolio