Which of the following is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed?
A) a line extension
B) bundling
C) a brand strategy
D) a brand alliance
E) a portfolio
D
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Recent research by Anderson and colleagues suggests that Millennials ______.
A. share the same ethical perspective as older workplace generations B. put work first over all else, viewing workplace ethics as paramount C. are so focused on intrinsic rewards that they are not susceptible to unethical behavior D. are less likely to seek guidance from their leader when making an ethical decision
The triple bottom line is a measure of a firm's success based on multiple criteria, commonly referred to as
A. brands, buyers, and bucks. B. people, planet, and profit. C. segmentation, targeting, and positioning. D. partnership, planning, and positioning. E. product, price, and promotion.
Use the information in Table 10.6. What is the minimum number of tutors required if preference is given to the pair S-SU in case of a tie in the selection off days?
A) fewer than seven B) seven C) eight D) nine
Which of the following types of wholesalers is LEAST likely to have costs under 5 percent of sales?
A. manufacturer's agent for plastics producers B. export cyberbroker for handmade carpets C. import agent for rare ceramic works D. selling agent for musical equipment E. single-line wholesaler of industrial tools