If a package prevents tampering with a product, which purpose of packaging is being performed?
A) to facilitate use and convenience
B) to contain and protect the product
C) to promote the product
D) to be environmentally friendly
E) to appeal to the consumer's aesthetics
B
Explanation: B) Packaging should preserve and protect the product. This is the most obvious purpose of packaging. Most products are handled several times as they are distributed from the manufacturing site to the final consumer. Many of these products need to be protected from heat, cold, light, spoilage, infestation, and many other conditions. Packaging must also protect the product from tampering.
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Customer satisfaction with a purchase is based on which of the following?
A) how the perceived risk of purchasing the product compares to the actual risk B) how the actual performance of the product compares to customer expectation of performance C) how the product's brand personality aligns with the customer's personality D) the service provided with the purchase E) the total cost of the purchase
_____ are dynamic, with rapidly changing content that does not require authorization to post.?
A) ?Flames B) ?Cookies C) ?Blogs D) ?Websites
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
A) testimonials B) money-back guarantees. C) application forms. D) free samples or trials.
Dr. Jonathon realizes that his patient is suffering from a highly contagious disease that is likely to pose a threat to the entire city. However, he is uncertain about sharing this information with city officials to protect his patient's privacy. In this scenario, which of the following ethical dilemmas does the doctor most likely face?
A. justice versus mercy B. individual versus community C. short-term versus long-term D. truth versus loyalty