Once the marketing goals and objectives have been established, the entrepreneur can begin to develop the ________ and ________ to achieve them.
A. marketing mix; consumer research
B. market research; industry analysis
C. marketing strategy; action plan
D. marketing plan; industry analysis
Answer: C
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Modern trade theory contends that the pattern of world trade is governed by
a. mercantilism. b. supply conditions only. c. demand conditions only. d. the ability to separate the production process into tasks that can be done in different locations.
All of the following describe a revenue except:
a. A revenue can result in the inflow of assets. b. A revenue can result in the settlement of liabilities from the delivery or distribution of goods. c. A revenue can result in the settlement of liabilities from rendering services. d. A revenue must involve an inflow of assets.
Which of the following is an example of a zero-level channel?
A) A company takes online orders from customers and ships the products to them. B) An organization uses a combination of direct salespeople and sales agencies to increase sales. C) A company sells its products through wholesalers and retailers. D) A company sells its products through chains of supermarkets and other large sellers. E) A large company forms alliances with smaller companies to increase sales coverage.
According to professional auditing standards, which of the following best represents a type of fraudulent financial reporting?
a. Management accrues a liability and discloses the possible outcome of a lawsuit prior to settling the matter. b. Management reclassifies a negative cash balance by decreasing cash and increasing a current liability. c. Management discloses its failure to meet loan covenants but states that a waiver has been received. d. Management intentionally excludes a subsidiary from its consolidated results that it controls significantly.