When stating your central idea in a persuasive speech, it is useful to state it as a _________ because it is a statement with which you want your audience to agree

Fill in the blank(s) with the appropriate word(s).


Answer: proposition

Communication & Mass Media

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What will be an ideal response?

Communication & Mass Media

When attempting to persuade an audience that is unreceptive, you should

a. announce immediately that you plan to change their minds. b. begin your speech by noting areas of disagreement before you discuss areas of agreement. c. consider making advocacy rather than understanding your goal. d. acknowledge the opposing points of view that members of your audience may hold.

Communication & Mass Media

It has been suggested that fear contagion (the spread of fear throughout a crowd) is largely dependent on response to the ____ of the individual

a. gestures b. eye contact c. facial expression d. posture

Communication & Mass Media

Which of the following statements describes the role of theory in communication research?

a. Theory is used to help draw conclusions about important cultural values. b. Theory enables us to use science to settle debates over value. c. Theory is made up of speculations guided by cultural agreement. d. Theory is guided by empirical observation and is at the center of the scientific enterprise.

Communication & Mass Media