Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
A. sales
B. production
C. market
D. product
E. customer
Answer: B
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The marketing manager of Low Cost Retailer wants to conduct descriptive research to gather information on what customers purchase, when they purchase, and how often they purchase certain products. For this purpose, the marketing manager should use ________.
A. a laboratory experiment B. an in-depth interview C. causal data D. a focus group E. behavioral data
What are demographic data market research firms? What advantage do these firms have over government
sources of market information? What will be an ideal response?
The focus of business process reengineering (BPR) is improving
a. Cost reduction. b. Decision making. c. Products. d. Processes.
Indirect labor would include
A) salary of the vice-president of marketing B) salary of CEO C) salary of factory supervisor D) none of these