Nadia is the head of the public relations department. When her organization conducted a celebrity fundraising event, Nadiaprepared all the relevant fact sheets, advisories, media kits, and pitched strategies for the event
What is Nadia doing in this scenario, and why?
a. Preparing publicity materials; it's a part of Nadia's responsibility to use publicity tactics.
b. Preparingpromotional products;Nadianeeds to distribute such materials to createawareness aboutherorganization.
c. Preparingfeature content; to provide additional background information andgenerate interestin her organization
d. Preparingnews releases; to disclose basic information about the situation and events regarding her organization on a timely basis
A
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Globalization has been working:
a. only from the U.S. to other countries b. both ways, from the U.S, to other countries and from other countries to the U.S* c. only from other countries to the U.S. d. only between Western countries
The terms "blackmail" and "blacklist"
a. imply that "black" has a negative connotation. b. imply that "black" has a positive connotation. c. imply that members of minority groups are equal to the majority. d. imply that "black" has a negative denotation. e. imply that "black" has a positive denotation.
The process of ad design is much like copy writing because:
a. Both require approval of the creative team b. It relies mostly on human emotion c. You have to put your imagination to work d. It relies more on the rational side of the brain
Camille prepared excellent PowerPoint slides for her speech about education reform, but the speech didn't go as well as she had hoped. She had trouble finding the Enter key on her computer to advance her slides, and sometimes she skipped a slide because she held the key down too long. According to your textbook, Camille could have presented her slides more effectively if she had
A. borrowed someone else's computer for her speech. B. practiced using the keyboard until she could advance the slides easily. C. set up her slides to advance automatically. D. used her mouse to advance the slides instead of using the Enter key. E. checked the equipment in the room to make sure it worked properly.