The process of ad design is much like copy writing because:
a. Both require approval of the creative team
b. It relies mostly on human emotion
c. You have to put your imagination to work
d. It relies more on the rational side of the brain
c
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_______________________ is contingent on ownership of the problem and ownership of the change process by those in critical positions in the organizations.
Fill in the blank(s) with the appropriate word(s).
Using "I" statements tends to result in defensiveness on the part of other people
Indicate whether the statement is true or false
When you state the findings of a study, it is advisable to mention the name of the
publishing journal, the date of the publication and the results of the study. Indicate whether the statement is true or false.
Northern Illinois University's successful crisis communications response to a deadly on-campus shooting in 2008 is credited to
A) a policy of transparency B) research into the earlier Virginia Tech shootings C) an increase in computer server capacity D) All of the above E) None of the above