Along the service-product continuum, which of the following would be considered the most product dominant?
A. auto repair shop
B. grocery store
C. doctor's office
D. restaurant
E. cell phone service provider
Answer: B
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Which of the following is a name for what you create during the final stage of outline preparation?
a. Working outline b. Idea outline c. Full sentence outline d. Extemporaneous outline
Identify the core product for a car
A) reliability B) service from the dealer C) prestige obtained from driving it D) gas mileage
Two factors have enhanced management's respect for employee communication in public relations: One is the value associated with building employee understanding, teamwork, and commitment in achieving bottom-line results. What is the other?
A. Public relations' expanded role in directly achieving bottom–line results B. The need for a strong management communication network and to hold supervisors accountable for effective employee communication C. Advances in technology require greater skill to carry out the employee communication function D. Employee disloyalty costs American businesses $150 billion a year E. Public relations has the coordination and mediation necessary for dealing with employees
______ is a set of knowledge structures consisting of systems of values, norms, attitudes, beliefs, and behavioral meanings that are shared by members of a social group and embedded in its institutions and that are learned from previous generations.
A. Society B. Characteristics C. Culture D. Environment