What can factual argumentation be used to accomplish?
(a) Interpret existing knowledge.
(b) Advance value and policy arguments.
(c) Inquire as to what is rational to believe about a topic.
(d) All of the above
D
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What are the five elements that are essential to any definition of public relations?
What will be an ideal response?
What term refers to the character that listeners attribute to a speaker based on what the speaker says and does in the speech?
A. style B. invention C. ethos D. memory
What three conclusions does the textbook draw about positive ethos? Discuss how important ethos is to the audience forming a positive impression of a speaker.
What will be an ideal response?
When an audience is already predisposed toward what a speaker intends to advocate, it is important for the speaker to present a two-sided message
Indicate whether the statement is true or false