Primary processes in the value chain are comprised of
a. marketing, legal and accounting services.
b. research and development, marketing, supply, design, production, distribution, and information systems.
c. research and development, design, supply, production, marketing, distribution and customer service.
d. human resources, legal services, information systems and management accounting.
C
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Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum. B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones. C) The size of the tiger enhances a male's ego. D) The playful nature of the tiger is appealing to female consumers.
Which of the following refers to the extent to which a person's sensory receptors are capable of registering a stimulus?
A) cognition B) attention C) affect D) interpretation E) exposure
Firms that incur research and development costs to develop a patented product:
a. must expense the costs as incurred. b. must capitalize the costs and only reduce such costs if the patent becomes impaired. c. must capitalize the costs and then amortize the costs over the expected economic life of the patent. d. have a choice either to expense the costs as incurred or capitalize the costs and amortize the costs over the legal life of the patent. e. have a choice either to expense the costs as incurred or capitalize the costs and amortize the costs over the expected economic life of the patent.
Sunrays, Inc wrote off the account of one of its customers, Brad Doe, in 2016 for $500
On January 21, 2017, Brad unexpectedly repaid his account in full. The company uses the direct write-off method to account for uncollectible receivables. Journalize the entries required for Sunrays, Inc on January 21, 2017. What will be an ideal response