Art Ramirez used media multiplexity to explain how people can effectively rekindle old friendships on social media. Which of the following criteria of a good theory is illustrated in this statement?

A) quantifiable research
B) practical utility
C) relative simplicity
D) testability


Ans: B) practical utility

Communication & Mass Media

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Modifications to game play or game environments made by users and amateur game developers are called:

a. extra features b. add-ons c. plug-ins d. ?mods

Communication & Mass Media

When Fatima first met Katie at work, Katie seemed impatient, stressed out, and irritable. Although Katie has since adjusted and become more even-tempered, Fatima still tries to avoid her. Fatima continues to see Katie in a negative light most likely due to the __________.

A. halo effect B. primacy effect C. horn effect D. recency effect

Communication & Mass Media

Which of the following strategies should you use if the audience you are about to address agrees with you, is undecided, or has no opinion?

a) Acknowledge both sides of the argument. b) Find common ground. c) Accept differences of opinion. d) Use fair and reasonable evidence. e) Enhance your personal credibility.

Communication & Mass Media

Esperanza was concerned that internal noise might distract the audience from listening to her presentation. Which of the following measures could she take to alleviate that concern?

A. Restrict the size of the audience to discourage the attendees from having conversations on the side. B. Reserve a room for her presentation in the back of the building, away from a busy intersection. C. Make sure that lunch is served prior to her presentation instead of immediately afterward. D. Ask attendees to shut off their cell phones and leave them in a basket at the door.

Communication & Mass Media