PR professionals must clarify which of the following when promoting ecotourism?
a. Which social media sites promote environmentalism?
b. How local agencies protect the environment?
c. Where tourists should make charitable donations?
d. How visitors should respect the environment?
d. How visitors should respect the environment?
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Adam holds an attitude toward his career that it is important to take positions with the highest salary. This is an example of which function of attitudes?
a. utilitarian b. ego-expressive c. knowledge d. value expressive
One way to address the difficulty in establishing direct causation is:
a. to use a multiple-message experimental design b. repeat the experiment several times c. define message variables in terms of intrinsic features d. use multiple methods
Effective impromptu speakers have ready-to-use organizational
patterns they can use to frame their content. Indicate whether the statement is true or false
One important goal for any type of speech in which a speaker hopes to make a favorable impression on the audience is __________.
A. developing positive ethos B. dressing well C. meeting appropriate expectations D. reading audience feedback