Creative Finance Ltd. wants to introduce practices that would enhance creativity among employees in solving some of the financial institution's ongoing work process problems. Identify and describe three types of activities that encourage creativity including a specific example of things that might be done in each activity.
What will be an ideal response?
The three main types of creative practices are presented below, along with specific activities.
Students should identify one for each type of practice.
Redefining the problem: Creativity experts have suggested various ways to help people to
redefine problems. Employees might be encouraged to revisit old projects that have been set
aside. After a few months of neglect, these projects might be seen in new ways. Another
strategy involves asking people unfamiliar with the issue (preferably with different expertise) to
explore the problem with you. You would state the objectives and give some facts and then let
the other person ask questions to further understand the situation.
Associative play: Associative play activities include object-oriented chain stories, taking art
classes, viewing problems through metaphors and morphological analysis.
Cross-pollination: This is accomplished by having employees from different work areas work
together on the problem. Cross-pollination also occurs through formal information sessions
where people from different parts of the organization share their knowledge.
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