Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian uses this publication?
A. creative flexibility
B. permanence
C. prestige
D. services
E. geographic selectivity
Answer: B
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The last of Berger’s uncertainty reduction strategies is ______, which is when you go straight to the source in question and ask for as much information as possible.
A. passive B. active C. interactive D. reactive
A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) demographic variables B) purchasing approaches C) situational factors D) personal characteristics E) operating variables
Service organizations use direct materials, direct labor, and overhead standard costs
Indicate whether the statement is true or false
Which of the following is TRUE of the effort to raise moral awareness and ethics reinforcement in the workplace?
a. Improving employee decision making is a top reason for conducting ethics training. b. Ethics follow-up and reinforcement should be revisited at least once every five years or anytime new employees are hired. c. Every organization should strive to complete the process of raising moral awareness soon after its inception. d. Pressure by regulatory bodies is sometimes the primary reason an organization provides ethics training.