Toy sales have declined by 10 percent each year, forcing many retailers to exit the industry. To eliminate its remaining competition, Bleaker Toys sells all of its product at a loss and relies on its significant cash holdings to cover costs until its competition is forced to exit the industry. Is this an example of a successful strategy? Why or why not?
A. Yes. Bleaker has achieved a sustainable competitive advantage by selling its toys at a lower price than competitors.
B. No. Bleaker's strategy and competitive advantage are unsustainable.
C. Yes. Any strategy that forces competition from the market is by definition successful.
D. No. Bleaker has failed to create value for its customers.
Answer: B
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With all the methods of contacting a service desk now available, the telephone is being phased out as a contact channel.
Answer the following statement true (T) or false (F)
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