Ethnocentrism is best described as a context in which the dominant group views itself positively, and other groups are viewed in relation to the dominant group, often negatively

Indicate whether the statement is true or false


True

Communication & Mass Media

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One of the most important features of the dialogic theory of public relations is

A) certainty. B) commitment. C) persistence. D) self-assurance.

Communication & Mass Media

Public relations professionals use research for which of the following reasons?

A) achieving credibility with management B) defining audiences and segmenting publics C) formulating strategy D) testing messages E) all of the above

Communication & Mass Media

Plagiarism violates which ethical principle?

A) responsibility for your statements B) concern for the consequences of your speech C) respect for yourself D) respect for the topic E) respect for the listeners

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The participant–observer researcher becomes fully involved with the culture or context, but he or she has admitted his or her research agenda before entering the environment. 2. Masculinity is considered a variable because people can be highly masculine, moderately masculine, non-masculine, and so on. 3. Extension occurs when a new element is added to a theory. 4. The control of a variable is known as manipulation. 5. Field experiments take place in a controlled location known as a laboratory.

Communication & Mass Media