Efficient consumer response (ECR) incorporates quick response (QR) inventory planning, electronic data interchange (EDI), and logistics planning
Indicate whether the statement is true or false
True
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Which of the following concepts calls for sustainable marketing?
A) the societal marketing concept B) the marketing concept C) the selling concept D) the production concept E) the product concept
Period costs are those costs associated with the manufacture of goods or the providing of services
Indicate whether the statement is true or false
_____ involves of determining which sales prospects have a recognized need, buying power, and receptivity and accessibility.
A. Prospect examination B. Customerization C. Lead reciprocity D. Lead qualification E. Bird-dogging
An insurance company does not violate its covenant of good faith and fair dealing if it:
a. Charges elderly customers higher premiums than it charges younger customers. b. Tells potential customers that their premiums will decline when that is not true. c. Tells potential customers that their returns on a whole life policy are certain to be higher than an equivalent amount invested in the stock market. d. Refuses to pay a valid claim until after four years of litigation. e. Refuses to accept a settlement offer on behalf of an insured that was reasonable, but not in the company's best interest.