Which of the following measures the percentage of sales revenue a firm can retain after all expenses are deducted from gross revenues?
A. gross profit
B. net margin
C. operating margin
D. working capital
Answer: B
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Which best describes a mission statement’s purpose?
A. communicates the central identity and purpose of an organization B. communicates core values to inform organizational decision-making C. reflects the ideals of its members D. all of these
Units transferred from a prior process to a subsequent process are referred to as
A) transferred in units B) finished goods C) work in process D) beginning goods
If the firm in Table 10.3 has a required payback of two years, it should ________
A) accept Project A and Project B B) accept Project A and reject Project B C) reject Project A and accept Project B D) reject both the projects
Press releases about company growth prospects, recent innovations, and industry-related news are available at the website of Kinetics Inc., a manufacturer of automobile components for trucks. Anyone conducting research on the company has access to this information. In this scenario, Kinetics uses the Internet as as a tool for
A. personal selling. B. advertising. C. direct marketing. D. sales promotion. E. public relations.