Press releases about company growth prospects, recent innovations, and industry-related news are available at the website of Kinetics Inc., a manufacturer of automobile components for trucks. Anyone conducting research on the company has access to this information. In this scenario, Kinetics uses the Internet as as a tool for
A. personal selling.
B. advertising.
C. direct marketing.
D. sales promotion.
E. public relations.
Answer: E
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Susan Lefferts' company advertises widely. Ms. Lefferts uses business reply cards attached to her company's magazine ads to build her company's database. In which of the following ways would Ms. Lefferts most likely use the database?
A) to deepen customer loyalty B) to reactivate customer purchases C) to avoid serious customer mistakes D) to determine if up-selling is appropriate E) to identify prospects
A company's current assets are $17,980, its quick assets are $11,420 and its current liabilities are $12,190. Its quick ratio equals:
A. 1.07. B. 1.48. C. 2.40. D. 1.57. E. 0.94.
It takes fifteen minutes to complete a drilling operation using a lathe. The duration of this operation is known as _____ time
a. delay b. queue c. processing d. standard
Pairs that most accurate for the cost volume analysis
a) direct cost and indirect cost b) fixed cost and variable cost c) product cost and period cost d) standard cost and operation cost e) sunk cost and incremental cost