XYL Co uses the periodic inventory method. For the current accounting period, the balance of purchases is $140,000, beginning inventory was $35,000, and ending inventory is $20,000 . Adjusting entries involving Merchandise Inventory should include which of the following?
a. Debit $140,000 and credit $20,000; b. Debit $20,000 and credit $140,000; c. Debit $35,000 and credit $20,000; d. Debit $20,000 and credit $35,000; e. Debit $35,000 and credit $140,000
D
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Compared to the collection cost of primary data, secondary data is ________
A) more expensive B) approximately the same cost C) less expensive D) nonexistent E) more elusive
Which of the following is a traditional direct marketing tool?
A) catalog B) e-mail C) blog D) online advertisement E) Web site
Briefly explain why marketers need marketing research in addition to competitive marketing intelligence
What will be an ideal response?
When social media is used for marketing purposes, the main goal is to _____
A) engage the audience B) give the audience something of value C) make the audience trust the company D) motivate the browser to return to your site E) inspire browsers to become customers