Concerning the universal functions of marketing, it is true that
A. the functions must be performed in all macro-marketing systems.
B. from a micro viewpoint, every firm must perform all the functions.
C. responsibility for performing them can be shifted and shared-and some functions can be completely eliminated to reduce costs.
D. the functions can be performed by producers or intermediaries-but not by consumers.
Answer: A
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Peter, the owner of Happy Burger, is involved in the company's daily decisions and has established procedures for every task. The company rules are clearly specified in the handbook, and Peter also believes in close supervision of all employees. Happy Burger is a(n) _______ organization.
A. informal B. mechanistic C. organic D. decentralized E. non-hierarchical
Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because:
A) its tomato sauce was too bold and competed with Italian products. B) people did not like to eat at home. C) Italians perceived its products to be "too American." D) Italians wanted more toppings on thick crust. E) Italians did not like anyone else to use the name "pizza."
When a job order costing system is used, actual manufacturing overhead costs are debited to ________.
A) expense accounts B) the Manufacturing Overhead account C) the Cost of Goods Sold account D) the Work-In-Process Inventory account
In consumer-generated marketing, marketers play a bigger role in shaping consumers' brand experiences and those of others
Indicate whether the statement is true or false