Budgeting for promotion expenditures by computing a percentage of past or expected sales
A. will increase promotional expenditures when business is poor.
B. is the most common method of setting the promotion budget.
C. is a complex method of budgeting.
D. is especially suitable for new products.
E. None of these answers is correct.
Answer: B
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Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference
that make up their brand positioning. A) brand equity B) brand awareness C) brand benefits D) brand architecture E) brand extensions
Calculate the accounts receivable turnover ratio for 2019. (Round your answer to two decimal places.)
National, Inc. provides the following data:
For the year ending December 31, 2019:
A) 5.60 times
B) 4.11 times
C) 3.50 times
D) 2.86 times
Pooler Corporation is working on its direct labor budget for the next two months. Each unit of output requires 0.15 direct labor-hours. The direct labor rate is $7.00 per direct labor-hour. The production budget calls for producing 6,500 units in April and 6,200 units in May. The company guarantees its direct labor workers a 40-hour paid work week. With the number of workers currently employed, that means that the company is committed to paying its direct labor work force for at least 1,000 hours in total each month even if there is not enough work to keep them busy. What would be the total combined direct labor cost for the two months?
A. $13,510.00 B. $14,000.00 C. $13,825.00 D. $13,335.00
The LP relaxation of an integer programming (IP) problem is the same model as the IP model except that some integer constraints are omitted
a. True b. False Indicate whether the statement is true or false