Which of the following is an informal research method?
A) Searching the Web
B) Looking in the company files for information
C) Conducting a scientific experiment to gather information under controlled circumstances
D) Searching for information in public and college libraries
B
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Price-setting logic must be modified when the product is part of a product mix. In that case, the firm searches for a set of prices that ________ profits on the total mix
A) are ineffective on total B) have no effect on total C) maximizes D) minimizes E) capitalize upon
Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Production, not marketing, should determine what goods and services are to be developed. D. Marketing is concerned with generating a single exchange between a firm and a customer. E. Marketing begins with anticipating potential customer needs.
An open innovation model reduces a firm's absorptive capacity.
Answer the following statement true (T) or false (F)
Firms treat expenditures to develop intangibles internally as assets under U.S. GAAP when _____ the point of technological feasibility; and under IFRS when _____ the point of technological feasibility
a. software development costs are incurred after; development costs are incurred generally after b. software development costs are incurred after; development costs are incurred generally before c. software development costs are incurred before; development costs are incurred generally before d. software development costs are incurred before; development costs are incurred generally after e. none of the above.