?Define the four product categories used in the Boston Consulting Group (BCG) product-portfolio analysis.
What will be an ideal response?
One of the most helpful tools for a marketer is the market growth/market share matrix, developed by the Boston Consulting Group (BCG). This approach is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy. The BCG matrix enables a strategic planner to classify a company's products into four basic types: stars, cash cows, dogs, and question marks. Stars are products with a dominant share of the market and good prospects for growth. However, they use more cash than they generate in order to finance growth, add capacity, and increase market share. Cash cows have a dominant share of the market, but low prospects for growth. They typically generate more cash than is required to maintain market share.
Dogs have a subordinate share of the market and low prospects for growth. Dogs are often found in established markets. Question marks, sometimes called "problem children," have a small share of a growing market and require a large amount of cash to build market share. ?
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FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service, they are acting upon ________
A) loyalty B) relationship marketing C) customer perceived value D) share of wallet E) customer lifetime value
Common and preferred stock usually do not have a par or stated value
Indicate whether the statement is true or false
Quotation management software enables firms to prepare written proposals that comply with federal RFP guidelines
Indicate whether the statement is true or false
All unions worldwide represent the worker in opposition to the company.
A. True, in the handful of countries where unions still exist. B. True, and this situation is emphasized as unions become global. C. True, especially in former communist countries. D. False. Unions tend to follow the values of the national culture.