You are the CEO of a small company. You are faced with a decision regarding your organizations' use of computer information technology. A consultant has suggested that you implement Computer Based Performance Monitoring (CBPM)

Define this technology, discuss its benefits and drawbacks and determine whether you will implement this technology

What will be an ideal response?


Answers will vary, but should certainly discuss both the practical and ethical
issues of this technology.
Three reasons have been forwarded in the literature (Fairweather, 1999). First, companies
feel that because they own the communication technology systems they have the right to
monitor any and all activity that occurs on them. Second, CBPM allows for another form
of quality control. For example, an employee's keystrokes on a computer keyboard can be
monitored to determine how much work is actually being conducted during the day, and
what that work consists of. Finally, and perhaps most central to monitoring activities is
that organizations can track down misuse of the technology. By restricting personal use
of e-mail, Internet, and instant messaging, organizations feel they can increase
productivity by decreasing instances of what they consider to be theft of resources.

Communication & Mass Media

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The word SUPER in the left-hand column of a TV script indicates this:

a. direction for words to be electronically added to the screen b. direction to make the letters on screen ALL CAPS c. direction for the editor to add emphasis to the sound effects at this part of the story d. direction for the video to end at this point

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Tracking media coverage and comparing it over time is known as

A) intercept surveys. B) focus groups. C) benchmarking. D) marketing research. E) none of the above.

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While the human–nature relationship and view of human nature values may sound similar, they have very different meanings. First, define these two orientations

Next, fully explain the specific relationships and values within each orientation (three each). What will be an ideal response?

Communication & Mass Media

This is a dramatic term meaning resolution of a conflict:

A. conclusion B. plot C. summary D. denouement E. all of the above F. none of the above

Communication & Mass Media