Tracking media coverage and comparing it over time is known as
A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.
Answer: C
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How can similar news coverage between competitors be explained?
A) news flow B) altruistic democracy C) herd journalism D) proximity
In the textbook, the primary distinction between the definition of communication and human
communication involves ________. A) acting upon information B) managing relationships C) interacting simultaneously D) making sense out of the world
The primary mass medium that evolved in early agricultural societies was the _______________
a) hand-copied book b) ritual chant c) radio d) None of the choices
Why is the Magna Carta important for the field of public relations??
What will be an ideal response?