Tracking media coverage and comparing it over time is known as

A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.


Answer: C

Communication & Mass Media

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How can similar news coverage between competitors be explained?

A) news flow B) altruistic democracy C) herd journalism D) proximity

Communication & Mass Media

In the textbook, the primary distinction between the definition of communication and human

communication involves ________. A) acting upon information B) managing relationships C) interacting simultaneously D) making sense out of the world

Communication & Mass Media

The primary mass medium that evolved in early agricultural societies was the _______________

a) hand-copied book b) ritual chant c) radio d) None of the choices

Communication & Mass Media

Why is the Magna Carta important for the field of public relations??

What will be an ideal response?

Communication & Mass Media