Tracking media coverage and comparing it over time is known as
A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.
Answer: C
Communication & Mass Media
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How can similar news coverage between competitors be explained?
A) news flow B) altruistic democracy C) herd journalism D) proximity
Communication & Mass Media
In the textbook, the primary distinction between the definition of communication and human
communication involves ________. A) acting upon information B) managing relationships C) interacting simultaneously D) making sense out of the world
Communication & Mass Media
The primary mass medium that evolved in early agricultural societies was the _______________
a) hand-copied book b) ritual chant c) radio d) None of the choices
Communication & Mass Media
Why is the Magna Carta important for the field of public relations??
What will be an ideal response?
Communication & Mass Media