Identifying goals, audience, and medium are part of developing what type of strategy?
A) Transmission
B) Planning
C) Communication
D) Presence
E) Relational
Answer: C
Explanation: C) A communication strategy includes identifying what the communicator wants to accomplish with the communication, who is the audience and what is their need, and what medium will work best for the audience.
You might also like to view...
Automated attendants provide callers with a menu of options from which they can select by pressing a key on their telephone keypad.
Answer the following statement true (T) or false (F)
Microsoft Inc.'s dividends are expected to grow at a rate of 1% per year in perpetuity
If the appropriate rate of return on such investments is 11% and the price of a Microsoft share is $20.20, then what is the consensus market estimate of the next dividend? (Assume that next dividend will be paid in one year.) A) $2.02 B) $2.22 C) $2.12 D) $2.17 E) $2.24
The process of calculating what dollars received in the future are worth today is called
A) calculating the yield to maturity. B) discounting the future. C) compounding the future. D) compounding the present.
ASC 280Â requires certain disclosures about major customers. All of the following statements about those disclosures are true with the exception of which statement?
A. For applying the disclosure test, there is no specific threshold (percent of total revenues) that is defined as "significant". B. The identity of the segment reporting the revenue from a significant customer must be disclosed a footnote. C. The amount of revenue from a significant customer must be disclosed in a footnote. D. A local, state, or foreign government can be considered a major customer.