Which of these category management measures is most similar to inventory turnover?
a. return on inventory investment
b. gross profit per linear foot of shelf space
c. days supply
d. direct product profitability
b
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Which of the following is most likely to be a disadvantage for a retailer in developing customer loyalty through offering popular national brands?
A. Other competitors can purchase and sell the same popular products. B. The costs associated with offering popular national brands are very high. C. Training employees to operate the new product or service involves time and effort. D. There is often a huge reduction in the profit margin for the retailer. E. It leads to brand cannibalization.
Walmart developed the Ol'Roy brand of dog food to sell only in its stores. Ol'Roy is an example of a ________
A) generic product B) national brand C) franchise D) copy-cat brand E) private label
Which of the following is a question that you need to answer to successfully analyze your audience?
A) What is the main concern of the presentation? B) Who are the key players? C) Will you be standing and presenting the slides? D) How quickly can you complete the presentation? E) Can you embed video within your presentation?
One way to soften negative news in a message is by suggesting a compromise or ________ to the receiver, such as suggesting that a loan applicant return with a cosigner to reapply
Fill in the blank(s) with correct word