Mark has a brilliant business idea that he intends to explain to a venture capitalist. However, the venture capitalist agrees to invest in Mark's idea provided he prepares a report that explains the product, price, distribution, and promotion strategy. The venture capitalist also wants Mark to include an analysis of the existing competition and to clearly indicate his target customers in the report. Mark has been typically asked to prepare a _____ by the venture capitalist.
A. letter of credit
B. balance sheet
C. documentary draft
D. marketing plan
D. marketing plan
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When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________
A) cost per thousand persons reached B) cost of premium offers C) cost of the magazine it is using D) profit margin E) continuity cost
To be effective, an ethical hotline should_________________.
a. Be available in a single language b. Be staffed 24 hours per day c. Be charged at premium rates d. Be controlled by the CEO
Conch Corporation, a global oil and gas company, has plans to build a subsidized postsecondary vocational school in the town of Cristen, where one of its offices is situated
The plan was put to vote and approved despite some objections from shareholders. The school is being built in collaboration with the local government. The objective is to help the youth of the neighborhood, especially school dropouts, learn vocational skills. What social responsibility theory describes Conch Corporation's initiative to build the school? A) moral minimum B) maximizing profits C) corporate citizenship D) stakeholder interest
When critiquing your performance, concentrate only on how well you delivered the material during the presentation, not on pre-presentation activities
Indicate whether the statement is true or false