__________ messages are most effective with persons who are favorable to the message
a. One-sided
b. Two-sided
c. Source-credible
d. Cognitive-dissonant
A
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The Toyota Prius is a hybrid in the automobile market. Toyota advertisers want the hybrid-lovers of America to invest in this brand of automobile. The action goal of persuasion in the advertising campaign is to obtain
A) continuance. B) deterrence. C) discontinuance. D) agreement. E) adoption.
__________ is a supportive behavior using objective statements that do not assign blame in the
situation. Fill in the blanks with correct word
?All for one and one for all? expresses the value orientation of a collectivist culture
Indicate whether the statement is true or false
You should include an abbreviated form of your introduction and conclusion in your speaking notes.
Answer the following statement true (T) or false (F)