The Toyota Prius is a hybrid in the automobile market. Toyota advertisers want the hybrid-lovers of America to invest in this brand of automobile. The action goal of persuasion in the advertising campaign is to obtain

A) continuance.
B) deterrence.
C) discontinuance.
D) agreement.
E) adoption.


E

Communication & Mass Media

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A mobile company is launching a new cellular phone. The PR director places advertisements in various newspapers and websites to garner publicity, and even place hoardings in public places

Which type of communication channel is the PR director using? a) Marketing communications b) Environmental communications c) Media communications d) Corporate communications

Communication & Mass Media

The thesis of the speech should be stated as a complete, declarative sentence

Indicate whether the statement is true or false

Communication & Mass Media

Provide two suggestions the text offers when it comes to display options in PowerPoint

What will be an ideal response?

Communication & Mass Media

If a professor treats students with respect during classes, the students may view themselves as more valuable and mature. This is an example of how communication interactions create and shape _____

a. identities b. age c. religion d. ethnicity

Communication & Mass Media