Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts
Jolene's firm most likely practices the ________.
A) production concept
B) marketing concept
C) selling concept
D) product concept
E) societal marketing concept
C
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In Figure 2.3, the marginal rate of transformation of autos into wheat is
a. one and two-thirds. b. two and one-third. c. three fifths. d. three sevenths.
A ________ is a form of server software that allows nontechnical personnel to create and edit website pages using any web browser and without complex programming knowledge.
A. cache B. podcast C. blog D. wiki
The scale descriptors "never," "rarely," "sometimes," "often," and "very often" are commonly used when studying the ________ construct (Table 9.3 in the text)
A) attitude B) satisfaction C) purchase frequency D) purchase intent
Jobs designed by scientific management:
A. included tasks that were designed in a manner that a worker is required to deliberate. B. were too narrow and limited in the number of tasks and activities assigned to each worker. C. consisted of different activities to overcome the boredom of overspecialized work. D. required workers to calibrate and define each task carefully.