A transportation table contains an optimal solution when all the empty cell evaluations are:
A) positive or 0.
B) negative or 0.
C) positive.
D) negative.
Answer: A
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Which of the following plays the most important role in government buying?
A) price B) product differentiation C) advertising D) personal selling E) customer relationship management
In order to influence the evaluation process, savvy marketers often use connectors to
A) disseminate fake blogs and video news releases. B) accompany them in door-to-door sales campaigns. C) discourage companies from carrying out traditional advertising campaigns. D) negotiate product placement deals in television and films. E) popularize certain criteria for making a specific product choice.
By age 26, Marco was a plant manager in the snack-foods division. By 33, he headed the division, one of the most profitable in the corporation. Eventually, however, the company decided to move its corporate offices. Although he loved the job and thought the work was great, Marco's lifestyle was awful. He was on the road so often that he was giving up much of his family life. Marco had also become disenchanted with corporate life. He saw that the closer one got to the top, the more vulnerable one's position became. Thus, Marco left the corporation to start his own snack-foods company. His thoughts and actions most clearly reveal his
A. entrepreneurial spirit. B. need for independence. C. desire to determine his own destiny. D. willingness to find and accept a challenge. E. lack of self-confidence.