This question contains two parts; be sure to answer both. First, what do followers want in their leaders? Second, think about a person who has been in a leadership position above you (perhaps a teacher or a boss). How well did that person meet each of these criteria?

What will be an ideal response?


Leaders and followers need each other, and the quality of the relationship determines how we behave as followers. Research shows that followers seek and admire leaders who create feelings of:

Significance. Such leaders make followers feel that what they do at work is important and meaningful.
Community. These leaders create a sense of unity that encourages followers to treat others with respect and to work together in pursuit of organizational goals.
Excitement. The leaders make people feel energetic and engaged at work.

Students should explain how well a leader of their acquaintance met each of these three criteria.

Business

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Higher marginal income tax rates create an incentive for companies to underfund their pension plans.

Answer the following statement true (T) or false (F)

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Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?

A) testimonial B) lifestyle C) comparative D) unique selling proposition E) slice of life

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You can improve the reader’s response to bad news when you ______.

A. offer a reason for the outcome B. provide an alternative or a compromise whenever possible C. bluntly start off with the bad news D. both offer a reason for the outcome and provide an alternative or a compromise whenever possible

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The longer the maturity of the bond, the more significantly its price changes in response to a given change in interest rates.

Answer the following statement true (T) or false (F)

Business