The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as
A. the consideration set.
B. information sources.
C. antecedent states.
D. evaluative criteria.
E. temporal states.
Answer: D
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Hiring former government officials for positions in the corporate world is:
A. Always unethical. B. Considered unethical by over 50% of Americans. C. Normally legal. D. Both of these answers are correct: Always unethical; and considered unethical by over 50% of Americans.
Consumers who do not purchase products online may nonetheless conduct online product research that heavily influences their purchase decisions
Indicate whether the statement is true or false
Assume that a salesperson asks a prospect to buy, and surprisingly, the prospect agrees. What should the salesperson do now?
A. Ask the customer for additional orders B. Discuss additional benefits C. Leave the office as soon as possible D. Use a trial close to seek additional sales E. Be totally silent and remain still
Which of the following is NOT an element of the marketing mix?
a. price b. production c. promotion d. distribution e. product