Which of the following is NOT an element of the marketing mix?
a. price
b. production
c. promotion
d. distribution
e. product
b. production
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Competitive intelligence (CI) may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment
Indicate whether the statement is true or false
A buyer and seller who are at the first stage of business friendship are called acquaintances.
Answer the following statement true (T) or false (F)
If one company owns more than 50% of the common stock of another company a
A) a partnership exists. B) parent-subsidiary relationship exists. C) the company whose stock is owned must be liquidated D) the cost method should be used to account for the investment.
Customers generally respond well when they understand the reason you cannot make good on a promise or fulfill a request
Indicate whether the statement is true or false