According to the Impact / Money box, “Top 10 U.S. Public Relations Agencies,” what types of companies own nine of the top 10 agencies?

a. Telecommunications companies
b. Advertising agencies
c. Newspapers and television/radio stations
d. Financial investment companies


ANSWER: b

Communication & Mass Media

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The attempt to have a viewpoint accepted at the exclusion of all others is ________

A) publicity B) propaganda C) public information D) press agentry E) public relations

Communication & Mass Media

A journalist who wants to better understand how to approach a new beat should consult with his or her ______.

A. current readers B. editor C. family D. former instructors

Communication & Mass Media

Paloma is going on a first date with Juan. She bought a beautiful new dress for her date because Juan is used to seeing her in casual clothes, and she wants to show a different side of herself to him. This is an example of _________.

a. managing impressions. b. regulating interactions. c. providing information. d. expressing emotions.

Communication & Mass Media

"The deafening din of dynamite" is an example of antithesis.

Answer the following statement true (T) or false (F)

Communication & Mass Media