A journalist who wants to better understand how to approach a new beat should consult with his or her ______.

A. current readers
B. editor
C. family
D. former instructors


B. editor

Communication & Mass Media

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The model of communication referred to as "human communication as action" may be summarized with the phrase _____

a. communication takes place when messages are sent and received b. communication takes place only when messages are intentional c. communication takes place when meanings are created and maintained d. communication takes place when human beings are affected by each other

Communication & Mass Media

Rey presented an informative speech on earthquakes. He described the structural causes of earthquakes, how they develop, which areas of the earth are prone to quakes, how quakes are measured, the damage they do, and what to do when one hits

The speech became dry, the audience's attention declined, and Rey's speech exceeded the time limit by three minutes. From this description, what was Rey's mistake? a. Poor topic selection b. Lack of appropriate research c. Incoherent organization d. Failing to narrow his topic

Communication & Mass Media

The outcome of the seditious libel trial involving John Peter Zenger represents an example of jury nullification.

Answer the following statement true (T) or false (F)

Communication & Mass Media

What are the key steps you need to take as you start to shape your ad message?

What will be an ideal response?

Communication & Mass Media