What is a customer lifetime value (CLV), and how is it estimated?
What will be an ideal response?
Retailers often use information in their data warehouses to determine how valuable each customer is to their firm. The value of a customer, called customer lifetime value (CLV), is the expected contribution from the customer to the retailer's profits over their entire relationship with the retailer. Retailers typically use past behaviors to forecast their CLV.
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A supplier in China was accused of selling outdated meat to the fast-food giant McDonald's. Sales declined as a result
Indicate whether the statement is true or false
A(n) ________ is the basic amount of money paid regularly to a salesperson
A) commission B) salary C) incentive payment D) trade allowance
Discuss the contingent nature of strategic controls. How would controls be different for firms pursuing overall low costs strategies versus differentiation strategies?
What will be an ideal response?
An important insight of international trade theory is that when countries exchange goods and services one with the other it
A. is typically beneficial only to the low wage trade partner country. B. is typically harmful to the technology lagging country. C. is always beneficial to both countries. D. is usually beneficial to both countries. E. tends to create unemployment in both countries.