Compare and contrast the structure of a broadcast story with the structure of a print story.
What will be an ideal response?
The typical structure of a print story is the inverted pyramid, while broadcast stories have more of a circular structure. In the inverted pyramid, the information appears in descending order of importance. The lead contains as many of the 5W’s and 1H as possible, and any leftover elements are filled in as quickly as possible without regard to chronology. A broadcast story will use the lead to grab the audience’s attention similar to the way print journalists use headlines. Then, it will proceed to tell the story in a chronological pattern before “closing the loop,” either by looking ahead to what is expected to happen next, directing readers to other platforms for more information or allowing the reporter to give a simple sign-off. This structure makes the stories easier for audiences to digest and helps smooth the transition between stories in a broadcast.
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One study indicates that those in organizational leadership roles spend about __________ of the average workweek communicating.
A. 25 percent B. 40 to 50 percent C. 75 percent D. 80 to 90 percent
Potter's Box
A) provides clear-cut answers. B) provides no answers, just a process to guide a decision. C) offers practical solutions. D) has been disproven as an effective tool.
A conclusion is a speaker's first chance to review his or her main ideas for the audience
Indicate whether the statement is true or false
A researcher surveyed 1500 people in a national random sample and found that 53% of the voters surveyed reported they will vote for Barack Obama. She claims that she is 68% confident that the population mean will be between 51% and 55%. This means the standard error would be ________
a. 1% b. 2% c. 4% d. 95%