How do Booms and Bitner's 7 Ps differ from the framework of the 4 Ps? Explain why Booms and Bitner proposed a different classification
What will be an ideal response?
Booms and Bitner's 7 Ps includes the original 4 Ps?product, price, place, promotion?but adds people, physical evidence, and process to the components of the marketing mix. Booms and Bitner added these components in response to the growth of service businesses, which has increased the importance of the role people play in satisfying the customer. An interaction with an employee who is a brand champion is another way for a company to differentiate its product, as is the environment in which the service is delivered (the physical evidence) and the process through which the service is delivered (the process).
You might also like to view...
Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers
Indicate whether the statement is true or false
The intangibility aspect of a service means that
A. there is a lack of perceived quality compared to a tangible good. B. unused capacity cannot be stockpiled or inventoried for later use. C. consumers may have a problem evaluating service offerings. D. services are not produced at the same time they are consumed. E. services are not labor-intensive.
The 1934 Act regulates tender offers and proxy solicitations
Indicate whether the statement is true or false
Improperly gathered evidence violates:
a. Fourth Amendment rights regarding search and seizure b. First Amendment rights regarding search and seizure c. First Amendment rights regarding free speech d. Sixth Amendment rights regarding property ownership e. none of the other choices are correct