How do firms make decisions to pursue a global strategy?

What will be an ideal response?


The decision to pursue a global strategy clearly comes from the firm's assessment that doing so will enhance its competitive advantage and that the benefits of globalization will exceed the costs. Simply put, firms expand beyond their domestic borders if they can increase their economic value creation (V - C) and enhance competitive advantage. Firms enlarge their competitive advantage by increasing a consumer's willingness to pay through higher perceived value based on differentiation and/or lower production and service delivery costs.

Business

You might also like to view...

Good marketing insights often form the basis of successful marketing programs

Indicate whether the statement is true or false

Business

If an agent indulges in commingling, he ________.

A. will not be liable for any loss to the principal if the property is not wrongfully used B. bears the risk of any loss to the principal C. probably will not be liable for loss to the principal D. is breaching the duty to communicate information

Business

________ involves tabulating the responses to important demographic characteristics and key questions

A) Central office control B) Sampling control C) Control of cheating D) Questionnaire pretesting E) Cross-tabulation

Business

In order to begin exponential smoothing, a forecaster needs ______.

a. seasonal indices b. tracking signals c. the value of ? d. leading indicators

Business