How are internal and external persuasive messages similar, and how are they different?
What will be an ideal response?
Internal and external persuasive messages contain many common elements: they gain attention, raise a need, deliver a solution, provide a rationale, show appreciation for differences of opinion, give counterpoints, and call readers to action. Nevertheless, internal and external persuasive messages differ in some ways. Internal messages typically focus on promoting ideas, whereas external messages typically focus on promoting products and services. Also, internal persuasive messages tend to be slightly more direct and explicit, and they tend to be based on logical appeals. In contrast, external persuasive messages tend to be slightly more indirect and implicit, and they tend to be based on emotional appeals.
You might also like to view...
The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell or recycle them are called ________
A) recycling instincts B) tangential cycling C) divestment rituals D) underground reinvestments
Which of the following performance measures is most concerned with long-term financial performance?
a. Economic value added b. Residual income c. ROI d. None of these choices
The entry that includes a debit to Payroll Taxes and Benefits Expense would also include credits to Social Security Tax Payable and Medicare Tax Payable
Indicate whether the statement is true or false
Taking time to carefully analyze what the job requirements are and assessing candidates in light of those demands:
A) Increases the stress levels on Human Resources personnel B) Reduces the stress levels on Human Resources personnel by giving them a sense of preparation C) Helps to decrease the likelihood of mismatches between people and organizational environments D) Should only be exercised in the case of top level employees